What to do when your car wash business slows

promoting your car wash business

car wash business promotion tips


For many car wash establishments, business slows down in the cooler months. When sales take a dip, there’s a number of things you can do to promote your car wash and keep your business afloat … and you don’t have to spend a lot of money to do it!

Get clicking with social media

Today’s customers often turn to Google and search up a business before visiting. Make sure you have an active,  up-to-date online presence. An attractive, optimised website will help customers find you. Fresh, current content will help keep them. Start a blog, create a Facebook page and share promotions. Use Instagram to post photos of your latest improvements. Tweet out special events.

Talk it up

Market, market, market. If people don’t know your business exists, they won’t bring cars to your car wash. Send out flyers and door hangers. Make sure your signage is visible, fresh and contemporary instead of worn and tired. Cross-market with local vendors by dropping coupons that can be picked up at a checkout  counter or tucked inside a restaurant bill.

Pre-paid cards and gift cards

Pre-paid cards and gift cards are a great way to promote your car wash and keep customers coming back. Not only will it will boost your revenue up front, it will help establish loyal, long-term customers. As a value-add, consider offering a free car wash with purchase.

More car wash business marketing tips: 

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Good Sight has been Australia’s leading supplier of car wash machines and equipment since 1968. We are the national supplier of RykoIstobal and MacNeill car wash systems.  Our full range of services includes car wash installation, upgrades and maintenance for clients such as car wash businessespetroleum retailersautomotive dealershipsfleet and rental car businesses.  For more information about rolloversauto touchlessself serveconveyorsdrive through and car wash enclosures, contact our team direct for advice and assistance.  We can also assist with a range of car wash accessories including coin operated vacuums and vending machines.

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Article source: Istobal Car Wash Equipment