Why chemical choice is paramount to the success of your car wash.
Customer retention, repeat business and referrals are fundamental when running a successful car wash business.
Research indicates that, while the price might entice new customers to your facility, vehicle wash quality is what keeps them coming back.
If customers leave your facility with a dirty car – no matter how cheap the wash price – why would they return and waste their money again?
If they exit with a sparkling clean and shiny car, they’ll be back again and, hopefully, recommend your facility to family, friends, and colleagues.
Once you lose a customer it can be difficult and costly to win them back. Delivering customer satisfaction from the outset is key.
One of the key ingredients to clean car success and customer satisfaction is your choice of chemicals.
BUT, there is a lot of science behind car wash chemicals, and getting the formulation right is important. This is where we can help!