Lower operating costs. Increase customer retention. Reduce slow periods.
Is your car wash facility optimising your time and money effectively? Are you attracting new customers and bringing back past ones? Below, we’ve highlighted a few tips you can implement to start increasing the profits of your car wash business today.
Clean up your costs.
Saving on water and cleaning agents can significantly reduce your day-to-day operating costs.
With the environmental landscape changing, businesses have to adapt to remain competitive. Not only are customers looking for more sustainable products and services, like water conservation and fewer chemicals leaching into the environment, but environmentally friendly practices also save you money in the long run.
By upgrading to new-generation equipment, that reclaims or recycles water for future wash cycles, you actually reduce water usage thereby decreasing water supply bills. It’s a win for you and the environment.
Consider quality for long-term gains.
Whilst it’s tempting to only look at how you can save money today. It’s important to consider the long-term consequences of cost-cutting in the short term.
Investing in car wash equipment that can service volume, but compromises wash quality, is an example of short-term gain with the potential for long-term losses.
Poor wash quality due to brushes that smear or scratch instead of gently cleaning means there is more likelihood that your customers won’t be coming back.
Good quality equipment and parts last longer, are more reliable and will make you money in the long term.
Drive traffic to reduce slow periods.
In the car wash industry, slow periods can be a challenge but it doesn’t have to be that way.
Promotional campaigns during slow periods, such as half-price car wash days, can help drive traffic to your car wash.
In addition to traditional advertising campaigns, hit social network on gloomy or overcast days. Post promotions to reach your customer base instantly.