Tips for running a successful and profitable car wash business.
In business, you never get a second chance to make a good first impression and the same can be said for your car wash business.
When a customer pulls up to your car wash facility, a simple and well-written menu board is the first thing that puts them into a comfort zone. While creating a great car wash menu takes a little bit of planning, it’s worth the effort as it will speed up the customer’s decision making without causing confusion or, worse, disappointment.
If your car wash menu offers too many choices, the customer can become frustrated and may just choose the lowest priced option they see.
If they’re visiting your car wash facility for the first time, there is also the possibility that they’ll leave dissatisfied and never return again.
What makes a car wash menu board and price list great?
Less is more
If you’ve ever flipped through a large restaurant menu you know how frustrating it can be to make a simple choice. Page after page of options leads to confusion. In most cases, too many choices muddy the decision-making waters. It also leaves room for doubt and buyer’s remorse.
Customers want to be confident in their choices however too many options can turn what should be an easy and enjoyable experience into a frustrating one.
When customers are confused and rushed, they may choose a basic wash package because they don’t know what else they want.
How much is enough?
To create an easy and enjoyable purchase environment, consider creating three – five packages. These should combine services your customers most need. Then, place the rest of your offerings in an additional, a-la-carte menu.
What information should be included in your car wash services menu?
- Package names
- A description of services
- Graphics of the options
These are all important components of any menu board.
Curb the creativity
Consider naming your packages with simple, easy to remember headlines. Something like ‘The Ultimate Wash’ or ‘The Gold Package’ allows your customer to immediately connect that what they are purchasing is top of the line service. Conversely, package names like ‘The Show Stopper’ or ‘The Suds King’ are likely to cause confusion and frustration.
Dive into details
Highlight what each package includes and provide clear graphics and descriptions so customers can easily see the value of each package.
Doing this allows a customer to quickly find the right package for the right price for an easy, stress-free experience.
What will it cost me?
Clearly outline pricing so customers can connect the value with the service they are purchasing. Customers should be able to quickly scan the board and find what they need. Offer larger, all-inclusive packages, and simple add-ons to make the purchase process quick and seamless. When the choice is quick and stress-free, customers will have confidence in their decision and in turn increase the opportunity of return business and less wasted queuing time.
Good luck and, should you have any questions, please don’t hesitate to contact our friendly team. We’re here to help and work with you to make your car wash facility a success.
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Good Sight Car Wash Equipment Australia
We can assist in all aspects of the growth and success of your car wash facility, automotive dealership or car rental business including site assessment, car wash design, machine installation, service and repairs, and, importantly, ongoing support to ensure the success and growth of your facility.
We are Australia’s leading suppliers of car wash equipment. We have been offering Australia-wide sales & service since 1968 and were the first suppliers of automatic car wash systems in the country. Since, we have always been able to pride ourselves as offering a highly professional level of service and support to our clients.
Our compehensive range of car wash machines include:
- automatic (rollover) machines
- touchless car wash machines
- conveyors and tunnels
- self serve machines
- heavy vehicle car wash equipment
- car wash enclosures
- car wash design
- car wash equipment and accessories
Additionally, we offer a full range of vehicle wash services including car wash installation, upgrades and maintenance for car wash businesses, petroleum retailers, automotive dealerships, fleet and rental car businesses.